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Title
Text copied to clipboard!Market Research Manager
Description
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We are looking for a Market Research Manager to lead our market intelligence efforts and provide actionable insights to drive business growth. As a Market Research Manager, you will be responsible for designing, implementing, and managing research projects that uncover market trends, customer preferences, and competitive dynamics. You will collaborate closely with cross-functional teams including marketing, product development, and sales to ensure that research findings are integrated into strategic decision-making. Your role will involve both qualitative and quantitative research methods, including surveys, focus groups, interviews, and data analysis. You will also be expected to stay up-to-date with industry developments and emerging research methodologies. The ideal candidate is analytical, detail-oriented, and has a passion for understanding consumer behavior. You should have strong project management skills, the ability to communicate complex findings clearly, and experience in leading a team of researchers. This position offers the opportunity to make a significant impact on the company’s direction and success by providing the insights needed to identify new opportunities, mitigate risks, and optimize marketing strategies. If you are driven by curiosity and thrive in a dynamic environment, we encourage you to apply and join our team.
Responsibilities
Text copied to clipboard!- Design and execute market research projects to support business objectives
- Analyze quantitative and qualitative data to identify trends and insights
- Develop and present research reports to stakeholders
- Manage and mentor a team of research analysts
- Collaborate with marketing, product, and sales teams to align research with company goals
- Monitor industry trends and competitor activities
- Select and manage relationships with external research vendors
- Ensure research methodologies and processes meet high quality standards
- Develop and manage research budgets and timelines
- Translate research findings into actionable recommendations
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, Statistics, or related field
- 5+ years of experience in market research or related role
- Strong analytical and critical thinking skills
- Experience with both qualitative and quantitative research methods
- Excellent written and verbal communication skills
- Proficiency with data analysis tools (e.g., SPSS, Excel, Tableau)
- Project management experience
- Ability to lead and motivate a team
- Attention to detail and organizational skills
- Ability to present complex data in a clear and concise manner
Potential interview questions
Text copied to clipboard!- What market research methodologies are you most experienced with?
- Describe a challenging research project you managed and how you overcame obstacles.
- How do you ensure the accuracy and reliability of your research findings?
- What tools and software do you use for data analysis?
- How do you stay updated on industry trends and emerging research techniques?
- Can you provide an example of how your research influenced a business decision?
- How do you prioritize multiple research projects with tight deadlines?
- Describe your experience managing and mentoring research teams.
- How do you communicate complex research findings to non-technical stakeholders?
- What is your approach to selecting and managing external research vendors?
